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Sweepstakes Rules are not Something You Should Try and Fake

To say that lawyers like official rules is pretty obvious.  I wouldn’t say that promotion sponsors necessarily like official rules but they like what they can do, namely put a protective sheath between...

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Put a Solid Contest Administration Plan in Place

One essential element of a successful contest is making sure you have a solid plan to administer the various aspects of the promotion.  It begins with making certain what you are considering is...

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Is there such thing as a worldwide, English only contest?

We are frequently asked if it’s possible to run a worldwide, English only contest. A lot goes into providing an answer. Eligible countries and what type of promotion you want to run are two major areas...

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The 7 Habits of a Successful Online Promotion Agency

Today in Chicago, the association formerly known as the Promotion Marketing Association will meet at its annual conference.  The biggest buzz being generated this year is the fact that they are...

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Facebook Advertising Made Easy

Unlike traditional media, Facebook advertising reaches the exact audience you want. Facebook holds a plethora of information from where we live, who our friends are, what we Like and don’t Like, what...

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